Privacy policy
This Privacy Policy describes how Baby & Kids Furniture Warehouse ("B&K," "we," "us," or "our") collects, uses, shares, and protects personal information gathered through our website (babywarehouse.ca) and in the course of our retail and e-commerce operations. We are committed to protecting your privacy in accordance with the federal Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL).
1. Who We Are & How to Reach Us
Baby & Kids Furniture Warehouse is an Ontario-based specialty retailer of nursery and children's furniture, cribs, bedding, gliders, and related products. We operate our Toronto showroom and offer Canada-wide shipping through our website.
- Business Name:Ā Baby & Kids Furniture Warehouse
- Address:Ā 2673 Steeles Avenue West, North York (Toronto), Ontario, M3J 2Z8
- Phone:Ā 416-288-9167
- Email:Ā Info@babywarehouse.ca
- Website:Ā babywarehouse.ca
- Privacy Inquiries:Ā Info@babywarehouse.ca
2. What Personal Information We Collect
Information you provide directly
When you shop on our website, visit our showroom, or subscribe to our mailing list, you may provide:
- Full name
- Email address
- Mailing or shipping address (including province, city, postal code)
- Phone number
- Payment information (processed securely through Shopify Payments ā we do not store card numbers)
- Order details (products purchased, quantities, special requests)
- Communication content (questions or messages sent via our contact form)
Information collected automatically
When you visit babywarehouse.ca, our platform and integrated tools automatically collect:
- IP address and approximate geographic location
- Browser type, operating system, and device type
- Pages visited, time on site, referral source, and clickstream data
- Session data including page response times and browsing behaviour (collected by Shopify platform analytics, Google Analytics, and Microsoft Clarity)
3. Our Platform & Third-Party Tools
Our website is hosted on the Shopify platform, operated by Shopify Inc. (150 Elgin Street, Ottawa, Ontario, K2P 1L4, Canada). Shopify provides the e-commerce infrastructure that powers our online store, including order management, payment processing, and data storage.
We also use the following third-party analytics and advertising tools:
- Google Analytics (Google LLC, United States):Ā Collects aggregated website traffic data including page views, session duration, and traffic sources to help us improve the shopping experience.
- Microsoft Clarity (Microsoft Corporation, United States):Ā Records anonymised session replays and heatmaps to help us understand how visitors interact with our website and improve usability.
- Google Ads (Google LLC, United States):Ā Conversion tracking to measure the effectiveness of our advertising campaigns. May use cookies to serve relevant advertisements.
4. Why We Collect Your Information
We collect personal information strictly to operate our business and serve you. Specific purposes include:
- Processing and fulfilling your online and in-store orders
- Arranging delivery or pick-up of your purchases across Canada
- Sending order confirmations, shipping notifications, and delivery updates
- Responding to your inquiries and providing customer service
- Processing returns, exchanges, and warranty claims
- Sending marketing and promotional communications ā only with your express consent
- Analysing website traffic and user behaviour to improve the shopping experience
- Measuring advertising campaign performance
- Complying with legal obligations (tax records, Canada Revenue Agency requirements)
5. How We Obtain Your Consent
Purchasing and inquiries ā implied consent
When you submit an order or contact form, you grant us implied consent to use your information to process your request and communicate about it. Under CASL, this implied consent is valid for 24 months following your last purchase.
Mailing list ā express consent required
Subscription to our mailing list requires your separate, explicit opt-in consent. This consent is given through a standalone checkbox clearly labelled as marketing consent ā it is never bundled with acceptance of our Terms & Conditions or any other agreement.
Withdrawing consent
You may unsubscribe from our marketing emails at any time by clicking the unsubscribe link in any email or by contacting us at Info@babywarehouse.ca. We will process all unsubscribe requests within 10 business days. Withdrawal of marketing consent does not affect our ability to send you transactional communications related to a purchase you have made.
6. How Long We Keep Your Information
| Data Category | Retention Period | Reason |
|---|---|---|
| Order records (name, address, items, payment) | 6 years from end of tax year | CRA statutory requirement |
| Customer contact info (active relationship) | 24 months from last purchase | PIPEDA data minimisation + CASL implied consent window |
| Mailing list subscribers | Until unsubscribed | Express consent ā maintained until withdrawn |
| CASL consent records | 3 years after relationship ends | CASL compliance proof |
| Unredeemed inquiry / non-purchase contacts | 12 months from inquiry | PIPEDA Principle 4.5 |
| Website analytics data (Google Analytics) | 14ā26 months | Platform standard retention |
| Microsoft Clarity session data | As per Microsoft retention policy | Platform standard retention |
7. Who We Share Your Information With
We share personal information only where necessary to fulfil your order or operate our business. Recipients include:
- Shipping carriersĀ (Canada Post, Purolator, or regional freight carriers) ā to arrange delivery of your order
- Shopify Inc.Ā ā our website and e-commerce platform provider
- Shopify PaymentsĀ ā to process secure card transactions (PCI-DSS compliant)
- Google LLCĀ ā Google Analytics for website analytics and Google Ads for advertising performance measurement
- Microsoft CorporationĀ ā Microsoft Clarity for session recording and heatmap analytics
- Email marketing platformĀ ā to send our newsletter to subscribers
- Accounting and tax compliance softwareĀ ā for financial record-keeping
We do not sell, rent, or trade your personal information to any third party for their own marketing purposes. We do not share your information with data brokers or lead generation services.
8. Cookies & Tracking Technologies
Babywarehouse.ca uses cookies and tracking technologies to operate the website and analyse visitor behaviour. These include:
- Essential cookies:Ā Required for the online store to function (shopping cart, session management, checkout)
- Google Analytics cookies:Ā Track aggregated visitor data including page views, session duration, and traffic sources
- Microsoft Clarity cookies:Ā Record anonymised session replays and heatmaps to help us improve our website
- Google Ads cookies:Ā Track conversions from our advertising campaigns and may serve relevant advertisements
By using our website, you consent to the use of essential cookies. You may disable non-essential cookies through your browser settings. Please note that disabling cookies may affect your ability to complete a purchase.
9. Your Privacy Rights
Under PIPEDA, you have the right to:
- Access the personal information we hold about you (we will respond within 30 days of a written request)
- Request correction of any inaccurate or incomplete information
- Withdraw your consent to our use of your personal information (subject to legal and contractual restrictions)
- Request deletion of your personal information where it is no longer required for its stated purpose, subject to our CRA retention obligations
- File a complaint with the Office of the Privacy Commissioner of Canada if you are unsatisfied with our handling of your data
10. Children's Privacy
Baby & Kids Furniture Warehouse sells nursery and children's furniture intended for use with infants and young children. Our website, however, is directed at adult parents, guardians, and gift purchasers ā not at children. We do not knowingly collect personal information directly from individuals under the age of 16.
If you are a parent or guardian and believe a minor has submitted personal information to us without your consent, please contact us immediately at Info@babywarehouse.ca so we can remove the information from our records.
11. How We Protect Your Information
- All website transactions are transmitted using SSL/TLS encrypted connections (HTTPS)
- Payment card data is processed through Shopify Payments, which is PCI-DSS compliant ā we never store full card numbers on our own systems
- Access to customer order data is restricted to staff members who require it to process or fulfil orders
- Our Shopify platform stores data on secure servers protected by industry-standard firewalls and access controls
12. Complaints & Contacting the Regulator
If you have a concern about our privacy practices, please contact us at Info@babywarehouse.ca. We will respond within 30 days. If you remain dissatisfied, you may contact:
- Office of the Privacy Commissioner of Canada āĀ priv.gc.caĀ ā 1-800-282-1376
13. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. Material changes will be announced on our homepage for at least 14 days before taking effect. Continued use of our website after an update constitutes acceptance of the revised policy.

